Available soon at: http://shop.piado.us/

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Independent brand distinguishes itself with sophisticated styling, incomparably comfortable fabric, and a uniquely “green” approach to fashion.

(Atlanta, GA, USA) – Out with the bland and in with colorful bamboo basics, announces the revolutionary design label Piado. The immediately recognizable Piado style is essentially defined by three things – distinct fabrics, modern and sophisticated design, and eco-friendly products.

Piado is currently launching its “Colors of Life” collection of underwear – brief and boxer brief – made from 94 percent bamboo, a natural fiber with superior properties than cotton in terms of being lighter, softer, cooler and more comfortable. The boldly attractive “Color of Life” collection for men features four of the most loved colors – injecting some long overdue vigor and vitality into the typically dull and lackluster men’s underwear sector of the fashion industry. Bamboo, the fastest growing plant on the planet, may quickly evolve as the most fashion forward, comfortable, and environmentally conscious underwear fabric in the fashion world – as both men and women are becoming fans of the independent brand.

Chris Fofiu, spokesperson for Piado, explains that the company’s first aim is basic – transforming often overlooked underwear from a simple, mundane necessity into a chic and modern fashion item. “We strive to make high quality products with classic substance and without one iota of compromise,” he says. “As a result our products appeal to those concerned about the environment as well as to people with a refined sense of style and a discriminating eye for great design.”

Fabric primarily derived from bamboo perfectly compliments the Piado philosophy and is ideally suited for its uncompromising approach to fashion. Bamboo fibers are naturally and organically more absorbent, antibacterial, odor resistant, and fresh. Beyond that, the bamboo plant is exceptionally sustainable, helps reduce carbon dioxide gases that contribute to global warming, and is grown without chemicals or pesticides. Piado not only uses bamboo fabric and recycled paper packaging but is proactive about promoting green practices by partnering with environmentally conscious businesses and sharing its own profits with deserving environmental organizations.

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Piado briefs and boxer briefs from our signature collection “Colors of life” can be found in speciality boutiques and at Piado’s own online store. Take advantage of our free shipping offer by shopping online at http://shop.piado.us/.

Piado Colors of Life Collection 2008 – ’09 lookbook is a few days away from release, and we are pleased to share the cover page with you a few days in advance.

UPDATE*** Download (PDF) Piado Colors of Life Collection 2008 – ’09 Lookbook.

All our gratitude go to all that made this photoshoot a reality: our photographers, models, helpers & make-up artist. Thank you so much!

The underwear is in stock, and we’re getting closer to open up shop. While we’re still putting the final touches on the website and other logistics, I wanted to share with you all the unique Piado packaging boxes.